Often, sales promotion is associated with advertising. However, this is true only partly. In addition to advertising, of course, to promote sales would be difficult, but there are more important criteria in determining a quality and effective promotion.
First of all, we mention what is often overlooked directors - successful sales promotion starts with motivated people. Yes, from the people on the team. If the team is not motivated, even in the event of extremely successful other factors, sales may not move as positive as expected. You ask - and how you can develop other factors if people are not motivated? It is no secret - the sales promotion program can prepare and to hire consultants (like us), but if you are with company employees will not be motivated to continue developing and supervising the project, any project will be doomed.
So rule no. 1 - motivated employees, willing and able to do more both sales and customer support.
Rule no. 2 - the price or value you give to the customer at a specific price. If you want to make sales promotion would be particularly effective, prepare sales strategy as well - so that customers feel receiving a lot for what they buy to you.
Rule no. 3 - advertising (or communication plan). Without it, even the specific bids will have no effect because the users simply do not know that it is worth to take advantage of your proposed special conditions.
Rule no. 4. - non-standard proposals and solutions. Do not be banal, and do not do as well as anyone. The only way to stand out from the crowd of competitors and the only way you will be a step or even a few steps ahead.
Undoubtedly, sales promotion, and consists of the more important components of the preparation and implementation can hope for the right results and fulfill goals. Here we are. If you want to boost sales, but do not know how to contact us and we will offer a variety of solutions most suitable to your situation.
We have extensive experience in sales promotion strategies for creative solutions, communication planning, advertising supervision and exclusive sales promotion decisions. Contact us and we will offer what help you promote and grow your company's sales.